“Pediatric cancer affects the lives of far too many families in our country,” said Doug Speck, president and chief executive officer for Volvo Cars of North America. “Our mission, as a founding sponsor of ALSF, has been bringing awareness to the cause and raising money to help these kids. Purchasing virtual cups of lemonade - and sharing them online - is simple, fun and it helps ALSF in a big way.”
Volvo is kicking off the grand opening of the stand by purchasing the first 200,000 cups. One hundred percent of the virtual lemonade stand proceeds go to ALSF.
Cups of lemonade purchased at http://www.lemonadestandforlife.com/ between June 25 and July 31, 2008, will help find a cure for pediatric cancer and even save Volvo owners money on their next service appointment at Volvo dealerships.
For every cup purchased on the site during this time period, Volvo drivers will receive a discount for the same amount, up to $100, on their next service visit at any U.S. Volvo retailer. Service discounts are redeemable Sept. 1, 2008 through Aug. 31, 2009.
About Volvo and ALSF
Alex and her lemonade stands first caught the attention of Volvo in 2002 when she received an inaugural Volvo for life Award nomination. The awards program honors hometown heroes doing extraordinary things in their communities. Alex’s determination and unwavering support for pediatric cancer research earned her a Volvo for life Award at the 2003 ceremony in New York City. Despite her deteriorating health, Alex continued to raise money through her stands.
In 2004, Alex set a remarkable goal: call upon the nation to raise $1 million to fight pediatric cancer before the year’s end. Sadly, Alex died Aug. 1 at the age of 8, having raised an amazing $700,000. Volvo promised to help Alex reach her $1 million goal, and the company’s employees and retailers did so in October of that year - by selling lemonade.
By the end of 2004, one little girl had made a world of difference, raising $1.5 million. Since then, Volvo has shown unwavering support of ALSF, helping to keep the inspiration and legacy of Alex alive. To date, ALSF has raised more than $19 million.
More About ALSF
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). At the age of 4, Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope.
To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $19 million towards fulfilling Alex’s dream of finding a cure, funding over 80 research projects nationally including those examining leukemia, brain tumors, neuroblastoma, Wilm’s tumor, lymphoma, and osteosarcoma among others.
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